Great news! We’ve acquired WineHunters.com! “What is it?” you ask. Well, for starters, it’s a place where wine connoisseurs can go to find anything and everything wine-related. It’s also a retail space concept that can easily be franchised. Simply put, WineHunters.com finds wine bargains and you drink them.
Do you eat? Food? From restaurants? If so, have you ever noticed the unappetizing appearance of most restaurant websites? Well we have. And we are doing something about it. Now it will be easy for restaurant owners to create an affordable, customized website that’s easy to navigate and pleasing to the eye. And that will make it possible for those of us with a discerning aesthetic to order carryout with our eyes open.
Our goal was to build a brand that could work a variety of categories and industries either individually or as part of a brand family. A mega brand that’s rich in opportunity. Over the years we’ve studied many brands, and this one is like no other. It’s a true crossover, appealing to all incomes, genders, races and ages. And on top of all that, it works 24/7.
WORK Beer has already proven itself in a test market by becoming the number-one beer for a brewery which had an arsenal of 24 beers and operated in four states. What is equally important to a well-crafted beer is a well-crafted brand.
The pint glasses sold by the dozen or were stolen at bars by a strong fan base. The glasses feature topics to toast to running down the side of the glass to encourage bigger gulps. Rewarded by the “YOU EARNED IT” text that was revealed as they took their last sip.
Seen one tap handle, seen ‘em all, right? Not so fast. When you drink WORK Beer you’re drinking something a little more than ordinary beer. You’re drinking a brewed, liquid manifestation of effort and integrity. So look for the WORK Beer hammer tap. A just reward “FOR A JOB WELL DONE.”
WORK Beer has been recognized in the advertising world as not just some of the best beer advertising, but some of the best advertising, period.
It’s worth repeating. Out of 24 brands, WORK Beer became the number-one seller in just seven months. And to be completely honest, the first few batches didn’t even taste that good. In fact, they tasted kind of bad. But that didn’t seem to matter. Brilliant packaging, smart branding and the fact that alcohol numbs the senses made WORK Beer the popular choice almost as soon as it was introduced. And once they fixed the taste, domination ensued.
We are not resting on our laurels. Already, eight new companion labels have been created to evolve the brand and broaden its base. The lunch pail of beers. Making it cool to pack your lunch again.
You don’t have to wear sandals or eat granola to be an environmental activist. All you have to do is care about the future and invest a little bit of your free time. Obviously the world doesn’t need another environmental organization; there’s like a billion of them. So clearly what the world really needs is a clearinghouse for environmental organizations. That way a concerned citizen can be paired with the organization that best fits their interests, no matter if it’s local, regional, national or even global. When it comes to saving the world, you can’t do everything. But this way, you can at least do something.
Been There. Done That. It’s a simplified, pocket-sized travel guide for the savvy traveler. The collection uses easy-to-read maps and interesting information to break down destinations into three color-coded categories: Must Do. Should Do. Could Do. Travelers visiting a new city simply consult the included maps and check the appropriate box. Each book comes with a fact card and a fill-in-the-blank section that can be used to record details of each particular journey. The cards can easily be removed and framed to create a gallery of places been and things done.
WORK knows that every job is important. No matter how menial, trivial or even non-existent, each and every job deserves respect. And what better way is there to show respect for an American workforce that typically doesn’t get the recognition it deserves? With fake Union attire. Obviously.
What is the one thing every single office makes regardless of industry? Garbage, that’s what. That’s why the office trash can is a vital part of any successful endeavor. Unfortunately, these humble team players are often overlooked and underappreciated. With that sad fact in mind, we were inspired to elevate the lowly office trash can to the iconic position it deserves.
Remember real coffee? Not the $4.00-a-cup stuff with a silly Italian name and a dollop of whipped cream on top. We’re talking real, cup o’ Joe coffee. It fuels the masses and bookends each as motivation and reward. “Rise and Shine,” “9 to 5” and “Night Shift” coffees hearken back to a simpler time, when coffee did what it was supposed to do: Wake you up and taste good. And best of all we help fuel the American workforce.
THE WORLD ISN’T GETTING SMALLER,
YOUR NEIGHBORHOOD’s GETTING BIGGER
Welcome to the neighborhood of approximately 7 billion. Travel has never been easier. Knowledge, whether gained through the experience of a trip or through visiting a website, has never been more accessible. We invite you to become a citizen of the world. To learn of its many cultures and to share your unique experiences. Become the change you want to see on this earth. Be a part of a non-profit network that connects cultures and people.
Imagine yourself walking down a retail aisle surrounded by WORK books and WORK folders and WORK pens and WORK pencils. And while you’re filling your WORK backpack with all of the above, don’t entertain the thought that WORK is now too big and too powerful. Because we will crush you for that.
And after we crush you for the thing you thought above, we will clean up the mess with WORK-branded brooms, cleaners, trash bags, mops, vacuum cleaners, detergents, polish and more!
Then we’ll probably feel bad for crushing you for the thing you thought above. Good thing we can plant a garden in your honor using some of the finest tools available. Those being WORK-branded shovels, rakes, hoses, gloves, tools, wheelbarrows and more.
Nana has the potential to expand into Hollywood movies, network television and lots of retail opportunities. Last year the editors of Amazon.com named the first Nana book one of the top five books of the year for young readers. With each new adventure comes a new job.
The Novism. Large, 5-foot silkscreens are just the beginning of this movement. Baroque Novism, Impressionist Novism, Pop Novism and Surreal Novism are soon to follow. We celebrate the idea that anybody can be an artist. So we let each artist add to their purchase and make it their own. What starts in galleries can diffuse into coffee table books, shower curtains, linens and so on. Andy Warhol and his factory would be proud.
Four different packs, 20 cards in each pack. Each guaranteed to get results. Don’t say a word. Just hand a card to your target and walk away. Great for meetings, dinner parties, weddings and meat markets.
Surprising as it sounds, there currently is no website that serves as a home for workers. Sure, there are places to find a job or industry-
specific sites. But we’re talking about something much, much bigger. We’re talking WORK HEADQUARTERS. More than just a job finder,
WORK HEADQUARTERS serves as a resource for each and every worker, with a job or without.
It’s a site that is entertaining, informative, educational, productive, inspirational and social. Plus the site is also capable of serving the employer. With unlimited revenue stream potential, WORK-HQ.com will become a workhorse for any
It’s simple and a bit morbid. Or maybe it’s simply morbid. Either way, Assassin Books involves taking books by or about famous individuals and then assassinating the books in the same manner as the subject: Shot, stabbed, beheaded, poisoned.
Combines the $19,000,000,000 registry industry with the aggregating abilities of the $117,000,000,000 travel industry. In other words, you pick where you want to go, announce it to the world and let your friends and family pay for it!
How do you become a sports agent or a political advisor? This show follows one mentor in a given field to find out what it takes to break into a profession.
I CAN DO THAT
We choose a profession, e.g., fashion photography. Then we find people who are fans of that profession and offer them a chance to prove that they can do the job. This show will follow the contestants’ progress and demonstrate that things are not as easy as they look.
Every moment of every day there are battles being waged between rivals in the working world. Maybe it’s two actors with the same look and style trying to land the same role. This show takes an in-depth look at one-on-one competition in the workplace.
We all have dreams. What keeps them from being realized? Is it luck? Connections? Or perhaps lack of aptitude? On this show we find people with stalled careers and give them a jump-start. We use an aptitude test, career counselors, life coaches, mentors and the like to perform a career makeover.
15 SHOWS IN TOTAL
We said we were serious about a network of our own. Keep watching here for more concepts.
Water is water. If it’s clean, odorless and tasteless, it’s just as good as any other water. It’s a parody product. And we know a bit about those, as we’ve done work for a bunch of them. So how does one type of water get noticed with all the other waters around? Branding makes all the difference. Profit margins get bigger when thinking gets bigger.
It’s the most important widget ever made for the office. No employee should be without one. The “Factory Whistle” cranks up the volume and lets everyone know it’s quittin’ time.
For a very significant and very lucrative group of parents, the current concept of parenthood feels alienating. Many women don’t connect with the stereotypical notion of “motherhood.” These women don’t want to surrender their careers, social lives, bodies or concept of self.
No brand on the market owns this experience of family. No one’s creating a long-term connection to a family brand. No one interacts with parents using wit and intelligence. This is especially true with savvy, urban parents with the greatest share of disposable income.
Family Inc. uses creativity and ingenuity to help you run your family like a (successful!) business. For example, Family Inc. gives you the tools you need to turn the family dinner into The Family Board Meeting. Here’s your family’s chance to heap praise, air grievances and help shape the course of the family’s future.
Makeamall.com: Shop till you drop. Imagine building your own online mall from all your favorite stores. As many floors as you would like, complete with a bank, food court for take-out and a movie theater. Shopping for someone else? Try pairing their profile up with the pre-made malls. Now I know what to get my 13-year-old daughter. One shopping cart for all the purchases and a personal shopper to help if you need to locate hard-to-find objects.
It used to be that when you stepped away from the shop, it was professional and polite to let people know when you would be back. It shouldn’t be any different just because you work in front of a computer.
Love may make the world go ‘round, but hate sometimes gets us through the day. Now it’s easier than ever to make your loathing known. Want to tell off a boss? A despicable politician? A kindly old lady? Now you can with WORK Lab’s Hate Mail Envelopes. Simple and elegant, they take the guesswork out of the equation and make your feelings known in no uncertain terms.
Trying to find that perfect spot for a picnic? The search is over. The picnic blanket that looks like “real grass” comes with plastic ants and a Frisbee. Weather is never a problem with the Perfect Picnic. It turns any space into the perfect place to have a picnic. That’s how we came up with the name.
People who are always late get labeled. You know who they are. In fact, you may be one yourself. Next time, when you say you’ll be there, 1-ish, 2-ish or 4-ish—mean it. You will never be late again-ish.
LAB RATS is an online community built for the express purpose of solving business problems and creating opportunities for brands. We call it brandsourcing. And though it sounds a lot like crowdsourcing, it’s very different. See, crowdsourcing takes tasks traditionally performed by skilled groups or individuals and outsources them to an undefined, large group of people as a web-enabled open call. Also, it’s evil. Brandsourcing uses a similar crowd of problem solvers, but with one distinct difference: It’s a much better crowd. That’s because a brandsourcing crowd consists of professionals, brought together by invitation. To illustrate the difference we will use a simile. Imagine a befuddled auto mechanic throwing up his hands and saying to any random group of people, “I can’t get it started, got any ideas?” That’s crowdsourcing. Now imagine the same mechanic, with the same befuddlement turning around and asking the same question to qualified auto mechanics and electricians and engineers and other people who possess opinions worth listening to. That’s brandsourcing. And it’s not evil.
P. T. Barnum once said, “There’s a sucker born every minute.” As do the outside of our mailers. Inside: Ours was born at _:__ __ lbs., __oz. And, of course, a place for name and other important info.
Did you know $25,620 is spent on the average dog in its life and the average feline costs $21,701? Well, if money could talk it would say that people love their pets. With this in mind, we have created a service that allows pet lovers an easy way to send a digital photo of their best friend to Pet Project and get something extraordinary in return. We have assembled some of the best digital artists to make sure your pet gets his rightful place on your wall, coffee table or wallet. Customers may choose from our Vintage Victorian Photo collection, The Masters collection or The Sports Fan collection. We think of these as family portraits to be passed down through the generations. And we are sure you will as well.
Ever seen a couple and wondered to yourself, “how did those two ever find each other?” Birds of a Feather: a photo portrait book that proves that no matter what you’re like, there’s somebody out there who shares your interests. This book will touch on fashion, cliques and culture, politics, hobbies, athletics, fetishes and other interests that make us all unique and seemingly incompatible.
This book joins the list of others published by WORK Labs, including Kiss & Tell, CRACK and Nana Cracks the Case. And because we’re always thinking, be on the lookout for these upcoming titles: Keep the Change; The Envelope, Please; Always Thinking; Looking for Stimuli; Wine Tasting Sticker Book; Modern Day Evolution; Rich White Women Problems; Scar; Split; Bedtime Stories for Grown-Ups; Snow Day and CRACK 2.
Have you ever wanted to take a pulse on the world? To know if you are in the minority or the majority? See if you and the world think alike.
You know the feeling. It’s late and people have overstayed their welcome. You don’t want to be rude. The answer: Put on this playlist of the worst music ever.
It’s the thought of giving that counts. What better gift to give than one that can be given again and again and again. When someone says “You shouldn’t have,” they probably mean it.
The wrapping paper says it all. It even has a checklist to mark the occasion. Guaranteed to be shared by many.
Love books but hate reading? Want to sound slightly smarter than you really are? Or maybe you need to cram for an exam on the way to an exam. Think of these as the CliffsNotes of CliffsNotes.
Is there anything out there that someone would be willing to buy, throw away and then order again? We think so: “The Rock Skipping Kit.”
Do you hate Halloween? Is the thought of dressing up for a costume party your idea of torture? We can help. The perfect Halloween costume for the Halloween Hater: The 100% customizable Halloween Name Tag. Fill in the blank, and that’s your costume.
Ever have one of those “Word of the Day” calendars? These intervallic tutorials are more than just an erudite diversion. Ameliorating monotony is but one of the many beneficial causatums! Never Stop Learning is like a “Word of the Day” calendar multiplied to the power of ten, with cool visuals. Also, it’s a webpage. It celebrates and encourages learning by constantly reinventing itself and expanding its curriculum. You Never Stop Learning because you never get so bored you fall asleep with your head on your desk. You know, like high school.
We pride ourselves on the fact that we can sell anything. Case in point: bubble wrap re-engineered as “The Stress Reduction Kit.” It is important to note that all of our kits include detailed instructions for use.
Chocolate? Flowers? Please. That’s as trite as the cliché we refuse to write. Better to go personal. What makes it personal, you ask? You. We give you a red stamp pad with instructions on how to make your own heart-shaped design using your thumbprints. XOXO!
Designed for you to discover the planet earth. Now you can create your very own planet earth, based on where you’ve been and what you’ve experienced. It’s a world as macro or micro as you are.
Going to the Super Bowl, your wedding day, a vacation in Cancun or your first day of college? What if you could capture those moments for eternity? Well now you can with the “Air Sample Kit.” Pre-capped vessels also available, including First day of Fall on Skyline Drive, New Year’s Eve, Times Square or Celebrity Air, as in air surrounding an actual, live celebrity!