So excited to finally see this project come to fruition! One of our newest clients has such a fantastic product the assisting with the naming, branding, and design almost seemed like too easy a task. I mean, how can you call a gelato tasting for your morning meeting, “work”?
Allison Monet came to us with a dream of creating a non-dairy ice cream-like dessert for individuals who often miss out on the opportunity to indulge in a delicious, creamy dessert due to dietary restrictions. So with some investigation into the legal parameters for dessert packaging and labeling, many taste tests, and some concepting with WORK Labs, she ended up with, O’My Dairy Free Gelato.
We provided to Allison an accelerated exploratory, name direction, logo and packaging designs and a simple website. But because this project was just too much fun, we couldn’t stop there. We teamed up with writer and director, John Irwin (who helped put together the “What’s Next” promotional video for the VCU Brandcenter) to provide an announcement video for the gelato.
Looking at the packaging of a number of ice creams in the market, there were few that left us impressed. This made us all the more excited to get to work on Allison’s product. Frank Anderson (a talented and former WORKer) did a beautiful job with the designs for the packaging for the multiple flavors, highlighting the natural ingredients Allison so carefully chose for her product.
So take a look below at some samples of our designs, and keep an eye out for O’MY in your local grocery stores, coming soon!