It’s been a looooong week. With a number of last-minute projects popping up, multiple deadlines coinciding with one another and people prepping for the long holiday, we are in a controlled frantic mode. But as I sit here typing this and counting the hours until the weekend, listening to one of our clients, Jack King from LC King as he works side by side with our web designer, gathering information for his company’s website, I can’t help but smile.
There’s a sense of genuine camaraderie in the room. A partnership. It is a perfect example of what we strive for at WORK. Partnership, collaboration, and candor. Working with the client rather than simply for the client. It undoubtedly leads to better results but also better relationships. And that’s what we want.
It also fits nicely into our evolution to a new name. While WORK Labs will continue to exist as our studio for in-house project execution, WORK & Friends will focus on passion projects and collaborations in branding and design services. Why? Well because of what I just described above. We are about collaboration. We have always worked small, hiring the best of the best, only when needed, and therefore charging our clients less than the larger agencies who carried a much larger overhead. It occurred to us that it was time to truly celebrate that fact and embrace the relationships between other creatives and clients alike who have allowed us to maintain that model.
Our relationships over the years with vendors and clients alike are what make our work successful. We teamed up with creatives outside of our own office space to provide branding and marketing services for many clients over the years, and this year was no exception. We worked with a bright new director, John Irwin for our O”MY, Dairy Free Gelato cow video, an old friend and remarkable artist, Sarah Rowland for wall paper design for Fine Fettle, a marijuana dispensary, and with the very talented Peter Frasier and Jordan Greene of 37, Design Studio as well as local mural celebrity, Ed Trask for the Journeyman’s Adventure Co, a local bike shop that sells more than just bicycles.
And it’s not just vendors that we have come to call friends. We’ve teamed up, again with Stephan Parry of Parry Restaurants for the logo of his latest endeavor, William & Henry, a restaurant in the Virginian Hotel in Lynchburg, Va. and Paul Lavoie, a board member for the VCU Brandcenter on his new high end lake lifestyle brand, Beau Lake in Canada. These opportunities would never have come along had we not appreciated and nurtured those relationships.
It’s not stopping there, either. We’re working with some amazing folks to bring our own brands to market. We’ve teamed up with Hardywood Craft Brewery to create a WORK Beer (coming soon, we promise). We were also fortunate enough to partner up with a friend from our Macy’s days to to bring WORK Coffee to fruition.
So while we are creating and recreating brands and websites for multiple clients, we are also working on relaunching our own for WORK & Friends. Our new website will assist with this goal by not only showing off our portfolio of work but highlighting the individuals who helped bring that work to its full potential. If you have worked with us in the past and have a quick story to tell, share it with us, and let us include you on our site. We want to share the love and show off our partners and their extraordinary work as much as our own.