Woo Hoo! Our newly designed site for our client, LC King is up and running. This is especially significant as it is one of our first projects as WORK & FRIENDS, a newly created extension of WORK Labs. The goal of WORK & FRIENDS is to highlight and celebrate collaboration with other creatives for the purpose of providing services far better than what we could each provide on our own.
Working with this team and with this client has been the epitome of collaboration. Connecting with two of our first official FRIENDS, Lee Norwood and Jeff Kenny, we have begun working on the website, social media, and strategy for LC King, a clothing manufacturing company that has been around since 1913. As a company that honors craftsmanship, it’s easy for us to connect with a brand whose purpose is to make well crafted clothing (and in fact has, for over 100 years). But the quality of their work aside, the owner, Jack King, has been a great partner and collaborator. Yes, our client is a great partner. That‘s what we strive for; a partnership rather than a vendor/client relationship. It builds trust, allows us to get a true feel of their brand’s voice and dig deeper into what their company and ultimate goals are really about. It’s hard to accomplish that if we are just given a list of items to check off.
Knowing Jack and the team at LC King, and having that deeper connection makes what we do all that more important to accomplish their branding goals, as does having FRIENDS like Jeff and Lee.
Check out some of our craftsmanship and theirs at their new website, https://lcking.com/