If you follow our blog and other social media posts then I think it goes without saying, you already know the importance of branding a business. The look and voice of a brand is critical to its success. You can have a fantastic product and the best customer service possible but without a clear and attractive message, and the proper place to voice that message, it’s likely your business will have a very short lifespan.
From legal ramifications to research and strategy, you want professionals to assist your business from the get-go in order to make it the success you dream it could be. That’s why, despite it feeling like one more large expense, hiring a professional branding and design agency is truly worth the dollars you spend. That said, the harsh reality is there are some occasions when a start-up truly is brought to life in the corner of someone’s bedroom, while the proud parent is working two jobs to pay the bills, and spending sleepless hours trying to get their dream off the ground.
If that sounds like you, take a look at the suggestions in this article attached. These tips aren’t just about general aesthetics. Spacing, fonts, colors, all invite the eye or deter it. When creating a business card, invitation, basic web page, etc., if the design does the latter, it’s more likely these items will be heading straight to the trash. A good design can not only hold your potential client’s attention but when designed strategically, can be the first full communication of who your brand really is and what they can expect from it and you.
And if you do find design just too daunting, and you have the proverbial two pennies to rub together, maybe give us a call and let us take on the task for you.