Each week WORK Labs will feature on Wehaveablogtoo.com some of our past WORK for some of our favorite Brands. We welcome feedback and any reposting of our work would be greatly appreciated. Hey, we need the exposure. We don't enter many award shows and many of our clients may not have the largest of media buys.
Steve Berg Building and Design is all about attention to detail, the art of craftsmanship and pride in your job. He is also a friend and we wanted to honor him with work that truly separated him from the competition. We started with his hardest working tool, his sign. It’s the first thing to go up at a job site. We wanted to make sure it had more than his company's name on it, but also his commitment. So we had a Historical marker forged. It reads “On this site, skilled craftsmen and artisans are reforming and restoring a family's home. They work to high standards and exacting specifications. No detail is too small; no corners will be cut. These workers are building a monument to memories yet to be made. Inside these walls, birthdays, holidays and anniversaries will be celebrated. Years will pass and lives will be lived. And this effort will stand long after we are gone.“ Steve tells us he received more compliments while displaying that sign in one week than he had in the last thirty years!
Next was creating the identity for Steve's business, we used a simple letterpress design, reinforcing Steve's remarkable attention to detail. Notice how the copy differs from one piece to the next. Yeah, Steve we know a little something about attention to detail.