January 26, 2015 - Week two
Each week WORK Labs will feature on Wehaveablogtoo.com some of our past WORK for some of our favorite Brands. We welcome feedback and any reposting of our work would be greatly appreciated. Hey, we need the exposure. We don’t enter many award shows and many of our clients may not have the largest of media buys.
Kendall Jackson had a unique situation when it came to their Ad buys. Often it was on very short notice and was paired with an event. One occasion may be tied to a music festival in a particular city, the next may be a skiing occasion at a particular location.
As a premium wine it was important that their ads looked premium but the turn around time was making that not only impossible but was preventing them from having a campaign that hung together. Our solution was to create an ad kit that only needed a simple black plate change that could be customized for each event. Fig 1.) Goes well with _______.
Then we photographed various shots that had multiple uses. For example, plush theater seats could be used for the Ballet, Opera, or Symphony whilea record playing could be used for a particular Blues, Jazz or music festival. Here’s to problem solving.