Rafael Grampá is a Brazilian graphic novel artist and writer who's recently collaborated with Absolut for their Transform Today campaign. Their new vodka flavor, Absolut Karnival, celebrates Latin America's "carnival" festivities with the spirit of a Latin - i.e., the best kind of - party. “Absolut, like the Carnival festival itself, recognizes that we all have the power to create our own future. We are free, there are no rules, and the possibilities for transformation are infinite. The bottle design had to evoke this special Carnival feeling. So we approached one of our collaborating Transform Today artists, Rafael Grampá. His work is disruptive, lively and authentic. Not only that, he’s a native of Brazil and has experienced the transformative potential of Carnival first-hand his entire life.”
– Franz Drack, Global Marketing Director, Absolut
Also, it tastes like passionfruit and orange blossom. Who's thirsty?