Have you seen any of these commercials for this Syke energy drink? I only have a handful of times, and as far as I was concerned, it was just another drink saturating the energy drink market. Not that I’m a Redbull addict or anything, but I notice energy drinks most of the time. So anyway, apparently this Syke thing isn’t really an energy drink. It’s some crazy ploy to get kids to not smoke cigarettes. I try to not be too critical of stuff, because I’m sure a lot of people think ideas that I have make no sense, despite the fact that it makes perfect sense to me. But this Syke thing, I just don’t understand it.
So the whole reason I’m even bringing this up anyway is because Style Weekly just ran a headlining article about the whole campaign. And I don’t think you can talk about anti-smoking ads in Virginia without going back to Work’s very own, ydouthink? campaign. Cabell’s even got a few quotes in the article. We’ve got a few of the ydouthink? spots in the portfolio section, check ‘em out. Here’s one of them on youtube that looks like it picked up some spanish subtitles.