If you haven't seen this yet, you're in for a real treat. French coffee brand Carte Noir has taken things too far with this If your sweet tooth wasn't aching, it will be by the end of this. Don't let that stop you though. It's completely gorgeous. http://vimeo.com/69161600
The agency responsible for this witchcraft is Proximity BBDO, Paris. It was directed by M. Roulier et P. Lhomme and produced by Le Potager. These guys really know their pastry puffs.