Nike gave $35 to a design student. Twitter picked up their bird logo for $15 on iStockPhoto. Google spent nothing. It's shocking to see how such well-known companies have spent so little on the symbols that they are most recognized for. And then there are companies that have spent over a million for their brands identity. Check out the price differences in the infographic below.
Read more here: http://bit.ly/Qsslc4