Recently WORK Labs was given the opportunity to work on TV spots for Ortho On Call, a walk-in urgent care clinic designed specifically to treat acute orthopaedic-related injuries and conditions. Our message, "You can't plan your next accident, but you can plan where you're going to go when it happens". What better way to demonstrate how to handle an unplanned incident than with improv? With only cue cards to give the actors the accident scenarios, we called "action" and let their creative minds go. With the help of these great actors, WORK Labs was able to create 13 separate 30 second commercials for Ortho On Call; proof that you do not need high production, and in turn, a high dollar amount, when you have a good, simple concept. And all production dollars saved went towards media, allowing those commercials to be aired more frequently. Take a look at two of our favorites, below.