This comprehensive video breaks down a process that's integral to the advertising world: the science of persuasion. According to Justin Cutroni and Steve Martin, Arizona State University researchers, the 6 shortcuts that sum up human motivation are:
1. Reciprocity 2. Scarcity 3. Authority 4. Consistency 5. Liking 6. Consensus
Sounds like a good deal. Take a look at this great animation and let them tell you about it themselves.