The book is titled The Art of the Pitch. Its release is an opportunity to be reminded of the things Professor Coughter taught us and insisted, to our continued benefit, that we put into practice.
The release of his book is also an opportunity to evidence the power and solidarity of the alumni of our school. Our goal is to get enough pre-orders to get the book onto the New York Times or Amazon Books Bestseller list for Advertising by the Jan. 3, 2012 launch.
It's available on Amazon here: http://www.amazon.com/Art-Pitch-Persuasion-Presentation-Business/dp/0230120512
And the book has its own website, www.theartofthepitch.info, where you can read quotes from Professor Coughter's impressive admirers who have already read the book. Dan Wieden for instance: "From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game."
Get the book because you want to be the best presenter you can be. Get the book because you're an Adcenter/Brandcenter alum. Get the book because you love Peter Coughter.