I’m not sure if we are ahead of the curve or behind the curve on this, but this is the official worklabs.com QR code. For those of you that don’t know, if you take a picture of one of these things with your phone(assuming your phone has a qr reader app), it will do things like take you to a website or display a message. I remember seeing something about a phone app that would read barcodes and give you info about the product. This is pretty much the same thing.
As far as iPhones go, BeeTagg seems to be the best free QR reader. So yeah, even though you are already on the WORK site, go ahead and take a picture of this thing and see what it does.