RVA is waving a new kind of flag now acclaimed as the first out city. Considered a home for diversity and a "great place to be gay", Richmond isn't exactly untwisting a cap on a secret by coming out. Rather, VCU Brandcenter students aimed to take affirmative action.The Out RVA campaign was launched in an effort to elevate Richmond as a welcoming destination. The thinkers behind the campaign want to show you what RVA is truly about. The former Confederate capital has experienced a cultural shift in recorded history since being marked by intolerance. Now booming as a city of progression, Richmond continues to flourish with new people and fresh perspectives. Whether you're a longtime local, new transplant, member of the LGBTQ community, or a traveler, Richmond lends itself to a wide spectrum.
Perhaps Out RVA has redefined what coming out is all about. Looking at its historical roots, the phrase "coming out" has long been used in the gay community, but in a way that is less revelatory than it is about joining a new society - in this case a movement towards embracing diversity. Richmond may appear as a small blip on the radar, but it is making major roar. Hopefully this campaign will inspire other cities to come out, wherever you are.
To pick up some Out stickers, visit here.
My letter to Out RVA