Our client Release Reels is now officially Truth Reels. I believe the owner, Wes Seigler explained it best:
Another company in the marine industry legally challenged our Release Reels Trademark. After reviewing the pros and cons of fighting this challenge, we quickly realized we wanted to grow to be much more than just a fishing reel company and our current space was cluttered with many other similar name brands. So we took this opportunity and turned it into something that we felt truly represents not only who our founder is, but the philosophy of our company as well.
Truth be told:
Our word is our reputation.
We have a lifetime guarantee.
Every part is made in the USA.
We love what we do.
We love to fish.
Honestly, Truth seemed to fit.
I want to reassure everyone that nothing has changed from ownership, to warranty, to customer service. This is simply an opportunity for our little company to raise the bar to yet another level and continue to improve.
We thank all of you all for the support. Let the journey begin!
Congratulations Truth Reels! We are so very excited for you and proud to have been a part of this relaunch!