Saw this over the weekend and though it was kind of funny. Let me try to paraphrase the story, Ivar Hugland, who died at the age of 79 in the mid 80’s, owned a restaurant called Ivar’s. Ivar was referred to as “the greatest self-promoter in the history of Seattle.” Anyway, one of his exploits from the 50’s was just recently discovered, at the bottom of Seattle’s Puget Sound. They were underwater billboards. Who the hell is scuba diving in the Puget Sound, and especially in the 1950’s? I’m not sure that this is really a great self-promotion stunt, but either way, it’s interesting to think that there were some “outside of the box” thinkers back then. Click here for the story from the Seattle Times.