As some of you might be aware, last week marked an important moment in internet history when American actor, comedian, and kinda-legend Bill Murray appeared on Reddit for an "Ask Me Anything" discussion. In cased you missed it, here are some of the more enlightening revelations: 1. Why Murray voiced Garfield
Well, he didn't read the script or anything. He just thought it was a Coen flick.
"I only read a few pages of it, and I kind of wanted to do a cartoon movie, because I had looked at the screenplay and it said 'Joel Cohen' on it. And I wasn't thinking clearly, but it was spelled Cohen, not Coen.
I love the Coen brothers movies. I think that Joel Coen is a wonderful comedic mind."
2. His time in Japan
"I would go to sushi bars with a book I had called Making out in Japanese. it was a small paperback book, with questions like 'Can we get into the back seat?' 'Do your parents know about me?' 'Do you have a curfew?'
And I would say to the sushi chef 'Do you have a curfew? Do your parents know about us? And can we get into the back seat?'"
3. What he whispered to Scarlett Johansen at the end of Lost In Translation
"You know? I forget."
A great situation was made better when Murray discussed a favorite subject of ours -- advertising.
"Well I don't know if brands should be more like Bill Murray, but there's no question they should suck less. I think if you just hold that though in front of yourself, like a marching brand trumpet player has the music mounted on his trumpet, about how to make ads suck less, then that will inform your daily life. It will be the last thing you think before you go to bed, and the first thing you think about in the morning, and you will add up the cumulative data of which ads are bearable to you, which ads you respond to. Ads aren't bad in themselves. It's just the attitude. We all have to go to the store, we all have to have groceries, but there's a way to sell you things to make the exchange more of a human one. Sometimes you buy things from someone because you like their style. They watch with some fascination about the way YOU choose. If you think the ad will work backwards to what you're trying to tell them in the first place."
So, how do we make an ad as good as Bill Murray? In short: humanize it.
Good things to think about here. Thanks for the inspiration, Bill.
Read the full AMA here.