100% Made in the USA, 100% Truth.
Truth Reels are for the true fisherman, the one sick of cheaply made, cheaply functioning fishing equipment. These are lifetime guaranteed, quality reels.
Work Labs is proud to have helped Truth Reels find their voice and find their brand.
When was the last time you saw an advertising agency or branding consultancy that made ads for itself?
We figure that before we get others to trust us to build their brands, we need to have a strong brand ourselves. That is why we have taken great care and pride in building our Work brand and the advertising that surrounds it.
"Over our combined 25 years of beer experience this ranks as one of the best creative executions we have ever seen."
- Charlie Paulette, Director of Marketing Development for The Arsenal
When we say Work is a megabrand, we mean it. Work Beer, one of the many Work brands, has won notoriety over the years bringing success to its brewery partners.
Now the brand is seeking a home. If you are interested in bringing a tried and true beer brand into your brewery's product line or would like to start your own brewery with a brand that has already won awards, please contact us.
Mega-Brand: [meg-A-brand] noun
A brand that has extended its strength and equity across related product categories to drive growth and efficiencies.
As it turns out, the concept of an authentic focus on the work and the worker had far more elasticity than only living in the Creative Brand Consultancy space. This led the vision of Work to expand to a Mega-Brand.
Charles Luck, a division of Luck Stone, was created to provide the finest stone to consumers. We created an identity that communicated this dedication to quality through multiple channels and manifestations.
Ortho On-Call, the urgent care division of Advanced Orthopedics, was developed on the strategy:
You can’t plan your next accident, but you can plan where you’re going to go when it happens.
This strategy was the guiding light through a variety of creative executions that helped Advanced Orthopedics grow their presence in the Central VA market.