“You can’t plan your next accident, but you can plan where you’re going to go when it happens.”
With this strategy, Work Labs produced beautiful creative to help Advanced Orthopaedics grow and compete in the Central VA market.
Bank marketing can tend a sea of sameness. Work Labs put our thinking to work to create this witty, fun poster and break through the clutter to help Crestar grow their brand.
Since 1977, Cobra has been manufacturing quality, MADE IN THE USA, high performance and replacement ATV exhaust systems.
Since the fall of 2015, Work has been enthusiastically building the flavor Cobra into it's brand.
Commercial banking is a huge focus for many banking institutions. First Union better-reached entrepreneurs by hiring Work Labs to create this fun and smart advertising campaign.
With little room to display an astounding 38,000 relics and 350,000 printed texts from the Civil War, the Gettysburg Museum was in desperate need of donations and volunteers. WORK Labs was more than happy to help raise awareness by creating multiple posters and ads to help communicate that need.
This campaign for "super-premium" wine market leader, Kendall Jackson, can be described as simple and suggestive. A robust campaign with earthy undertones and a bold bouquet.
Working with Chiat-Day, Cabell Harris conceived a poster campaign that would get all of New York City guessing.
In week one, the posters went up without any type. Questions and PR were abounded as the guessing game continued... until finally the punch line was revealed.
Want to stare a real challenge in the eye? How about rebranding radio?
Some had believed that radio had become a negative word, but working with brand strategist Kelly O'Keefe, it was uncovered that radio was in fact a beloved way to consume media.
Here is a quote that pretty much sums it up:
“Work knows how to position and re-position industries, businesses, and products that need to be looked at anew. Their work on behalf of America’s radio broadcasters through the ‘Radio Heard Here’ campaign inspired those engaged in the industry, advertisers and radio listeners. If you have a brand or positioning problem, you’ll want to get on their schedule.”
- David Rehr, CEO, NAB
How do you get cigar aficionados to appreciate a cigar that doesn't come from Cuba? You get them to appreciate that it does come from the Philippines.
100% Made in the USA, 100% Truth.
Truth Reels are for the true fisherman, the one sick of cheaply made, cheaply functioning fishing equipment. These are lifetime guaranteed, quality reels.
Work Labs is proud to have helped Truth Reels find their voice and find their brand.
“One part ad agency, one part rogue M.B.A. program, and one part laboratory for experiments in 21st-century branding. The Brandcenter is widely considered the nation’s most demanding, progressive, and acclaimed graduate program in advertising."
The most acclaimed graduate program in advertising requires some pretty knock-your-socks-off ads. We think we stepped up to the challenge.
"Over our combined 25 years of beer experience this ranks as one of the best creative executions we have ever seen."
- Charlie Paulette, Director of Marketing Development for The Arsenal
When we say Work is a megabrand, we mean it. Work Beer, one of the many Work brands, has won notoriety over the years bringing success to its brewery partners.
Now the brand is seeking a home. If you are interested in bringing a tried and true beer brand into your brewery's product line or would like to start your own brewery with a brand that has already won awards, please contact us.
Not only did we create these ads, heck, we created the organization. We wanted to encourage individuals to pick an environmental cause they cared about. A clearing house was developed, and callers from a 1-800 number were matched with various environmental organizations.
An cautionary print ad for the dirtiest soap made with aphrodisiacs.
