WORK Beer has already proven itself in a test market by becoming the number-one beer for a brewery which had an arsenal of 24 beers and operated in four states. What is equally important to a well-crafted beer is a well-crafted brand.
The pint glasses sold by the dozen or were stolen at bars by a strong fan base. The glasses feature topics to toast to running down the side of the glass to encourage bigger gulps. Rewarded by the “YOU EARNED IT” text that was revealed as they took their last sip.
Seen one tap handle, seen ‘em all, right? Not so fast. When you drink WORK Beer you’re drinking something a little more than ordinary beer. You’re drinking a brewed, liquid manifestation of effort and integrity. So look for the WORK Beer hammer tap. A just reward “FOR A JOB WELL DONE.”
WORK Beer has been recognized in the advertising world as not just some of the best beer advertising, but some of the best advertising, period.
It’s worth repeating. Out of 24 brands, WORK Beer became the number-one seller in just seven months. And to be completely honest, the first few batches didn’t even taste that good. In fact, they tasted kind of bad. But that didn’t seem to matter. Brilliant packaging, smart branding and the fact that alcohol numbs the senses made WORK Beer the popular choice almost as soon as it was introduced. And once they fixed the taste, domination ensued.
We are not resting on our laurels. Already, eight new companion labels have been created to evolve the brand and broaden its base. The lunch pail of beers. Making it cool to pack your lunch again.