So excited to be working with our newest client, Gelati Celesti, a local ice cream shop, as they bring their delicious treats to Virginia Beach. Gelati Celesti means Heavenly Ice Cream in Italian. Before yesterday, I probably couldn’t tell you if I was more excited to have a client with such a great product or excited about the product because they were such great clients. But after spending time with owner, Steve Rossar, and touring the office where their product is produced, I can say with absolute certainty, it’s the clients themselves that make me so excited. The love and pride in their product is palpable. There’s joy behind it, truly. They love what they do, they love the smiles it creates, and it shows.
I must admit, touring their facility proved to be surprising. I had two very distinct ideas of what we might find when walking into the production kitchen. One was of an old Italian woman stirring ice cream in a large vat (I mean, “Gelati”; that’s where my head went). The other was of large machines operated by, well, no one. What I saw instead was a few guys working on small, individual machines, each making their own batches of ice cream in the cleanest rooms I have EVER been in. It felt so personal, so well cared for, it rang true to their brand, to what the customers see behind the counter.
Our goal at WORK is to create brand awareness to help generate 20,000 unique visitors to their Virginia Beach location between May and September. We’ll work with the Gelati Celesti’s media team to drive the necessary customer traffic by positioning the brand and delivering its message within the geographic territory surrounding the store. While there is definitely research and strategy involved in the creative we will present to them, seeing the sincere care and effort these folks put into their brand makes it easy for us to find ways to celebrate Gelati Celesti. When the vision and mission of a brand is so aligned with what you really see behind the scenes, then creating brand awareness is easy.