So we have a new intern at WORK Labs, KP Thomas. Much like the last one, she is a VCU Brandcenter student. Funny, charming, hard working, and a straight-up overachiever. While spending her summer vacation working her regular job and interning with us, she also managed to be accepted into the Beautiful Minds program where she not only had to qualify to be accepted to the program but then, alongside her team, won. I told you, overachiever.
So what is the Beautiful Minds program?
"The Beautiful Minds program is a hybrid planning bootcamp and networking event. Participants will get a free crash course in planning from some of the top planners in the industry. Directly afterwards, participants will be split into teams of 4-5 and given a chance to apply their learnings to a brief. The teams who’ve best addressed the brief will be able to present their brilliant strategies in front of a room packed full of heads of departments and recruiters. Although we're only able to select a few finalists to present at the showcase, all participants will have the same opportunities to network with judges, mentors, and recruiters." http://griffinfarleysbeautifulminds.co
With 12 teams totaling around 60 people, the students received a brief mid-day Saturday. With the first round pitch taking place mid-day Sunday, the top 4 teams are then selected to go into the final round. KP's team was made up of 5 people meeting for the first time, who were of diverse backgrounds, stages in life and careers.
Their brief? To increase users of an app (Be My Eyes) for the blind by 5x in 6 months. Their final campaign, " A Campaign No One Can See", was later presented to industry leaders and network with advertising people.
But I think KP sums it up best.
"Last Friday when I stepped into BBH New York for the 1st day of Griffin Farley's Beautiful Minds, I had no idea how much it would impact my life. Anything I say will not do it justice but I'll try! This was an incredible experience that I am beyond thankful for even having the opportunity to be a part of. I had the chance to learn more about strategy and grow both professionally and personally. With the most challenging brief I have ever received, my team was able to produce a project that we were all proud of, which can be rare. On Tuesday we had the honor of presenting to a room full of people in the advertising world including top industry leaders, the client, and peers. 3 other great teams made it to the finals and presented that night and we won! Thank you to the judges, BBH, our mentor, and my extremely talented teammates, this has been a humbling experience and truly an honor."
We are so very proud of her and so glad to have her on our team, even if it's only for a short time! Congratulations, KP on all you hard WORK! ...see what I did there?