WORK Labs has had a few different faces over the years. WORK, WORK Advertising, WORK Inc, WORK Brands, WORK Labs...and now? Well before we reveal our next incarnation, let’s talk about what won’t change.
WORK has always adhered to the platform of staying small in order to offer the best services at the best price for its clients. With larger agencies, the standard process is to charge a large, sometimes exorbitant amount for their services. Understandably so. That fee is used to help pay the extensive overhead, salaries, and expenses that a big agency can generate. Remaining small means fewer salaries, smaller overhead, and overall less expense, allowing WORK to only charge for the services necessary for the client.
Hiring out for those extra services only as they’re needed also means we have the freedom to hire only the best of the best i.e. the best photographer for the job, the best copywriter for this particular client, and so on. We build strong relationships this way. When we form those connections and create a mutual respect for others in the industry, we solidify an environment the breeds good creative. We create good karma if you will.
Our other mantra? Practice what you preach. If we can’t successfully bring our own products to market, why should we expect our clients to have faith in us to do the same for them? So our “facelift” will be far deeper than just an exterior change. We will be continuing to put our money where our mouth is as we strive to get WORK products out into the world.
So as we move forward, continuing to create strong relationships and walking our own products from concept to reality, we reinforce our brand beliefs with a new(ish) name and logo. But I’m afraid you’ll have to wait just a little while longer for the reveal.