So the word has been out for a while now but life kept getting in the way of this blog. A little bit like how life kept getting in the way of bringing WORK Beer back on the shelves. Many years ago WORK Beer entered the market (and Richmond’s Main Street Beer Co.) by licensing the brand to Williamsville Brewery in early 2000, marking its 1 year anniversary by becoming the number 1 seller out of the brewery’s 24 beers, with distribution in 4 states until it's closing in 2004.
Over the years, talks with other breweries brought hope that folks would have another opportunity to drink WORK Beer but always fell short for one reason or another. Enter Patrick and Eric, owners of Hardwood Park Craft Brewery. Despite having plenty of their own successful craft beers to concentrate on, they saw potential in creating a new recipe for our own brand. And a great recipe at that! WORK wanted a beer that, frankly, tastes like beer. While the trend continues to brew beers with every kind of fruit, dessert or spirit, WORK wanted to give the working individual (white and blue-collar alike) a classic, refreshing, quaffable beer. And that’s exactly what Hardywood gave us.
WORK Beer, a refreshing golden ale at 4.5% abv., premiered at Hardwood June 28th to provide patrons the opportunity to grab their cases for their July 4th celebrations. Fans of the first iteration of WORK Beer were also given one of the original WORK Beer glasses with their purchase opening weekend. And Hardywood has already produced their second batch, on sale at all three Hardywood locations. We have, admittedly bought our fair share but how could we not? We are so thrilled to see our beer finally make it back to the shelves!
There’s no telling how long we can keep up production and sales of WORK Beer up but you better believe WORK will not stop creating and building a campaign that celebrates the worker and the jobs that they do.