Summer always seems to ring in different opportunities. A new hobby, a summer internship, or finally pinning the next destination on your hanging world map. Best of all, summer warrants time to spend with others. If there's one brand that embraces camaraderie, it is Coca-Cola. Coca-Cola has a strong grasp on the value of togetherness upholding the brand promise of happiness and sharing. Last year we saw the sharable can (Ogilvy & Mather France and Ogilvy Asia-Pacific) which split a can in half. Coca-Cola decided to go one better this summer by designing a Coke bottle that can only be opened using another bottle for a 'friendly twist' (Leo Burnett, Colombia) -a great example of smart thinking, not to mention a half Coke richer than its forerunner.
The folks here at WORK Labs understand the need for camaraderie. When the right components come together, something magical happens.