Most people don't sit around making ads, which is probably a good thing (you'd have to compete with us). Something a lot of us have probably had to make at some point or another, though, is a lost animal poster. If you've ever owned a pet, you might be all too familiar with the unfortunate experience of your four-legged friend not coming home. One of my more vivid childhood memories involves my missing cat (and my mother later climbing a ridiculous tree to save him, but that's another story). Luckily we found him and never had to relive that panic since, but not everyone is so lucky. In fact, four hundred of America's pets go missing each year. That's a lot of lost animals.
Needless to say, we were glad when we heard about PiP – “Positive Identification of a Pet." The two pups on our crew were pretty happy about it, too. Pip is a new app that's hoping to change, or at help, this difficult time for pet owners.
So how does it work? It's sort of like an amber alert, but for doggies.
The app is free to download, and costs $1.49 a month to use. You basically just submit your pet's identification info -- like it's size, gender, breed -- which then uploads to the cloud-based PiP platform.
If your pet does go missing, you have some options beyond Wordart and Kinkos. You simply go to the app and activate an amber alert, which does two things. First, it notifies animal control and rescue, veterinarians, app subscribers, and social media outlets (within a ten-mile radius). Second, it triggers the app to watch for any social media postings about your pet.
Pretty nifty. Let's hope this makes it easier for owners everywhere to keep track of their pets. Any takers?