The Director of the VCU Brandcenter challenged Cabell and WORK Labs to design an award that was to be presented to Michael Karnjanaprakon of Skillshare, to celebrate his impact on the world by being a creative problem solver. This coincides with the newly articulated purpose of the VCU Brandcenter, now in its 20th year, to develop the world’s best creative problem solvers. In concepting the award, Cabell began thinking about how to solve what seemed like a universal problem. The kind of problem that people say, “That cannot be done!” “No way!” or “Why even try?”. The Square Peg Award seemed to be the perfect name. Now the hard part, how do you get a square peg to fit in a round hole? It’s harder than you think! After sketching several directions, speaking with a few award manufacturers, and looking at acrylic molds, nothing seemed to be working the way he wanted it to. Eventually, Cabell reached out to Jason Lefton, founder of Big Secret, an amazing laser engraving studio here in Richmond. He came up with a simple solution for the stand, which is a bit of science, engineering, and optical illusion. From there he had Frank Anderson, here at WORK Labs, illustrate some incredible icons on all 6 sides of the cube. After that, it went back to Big Secret for laser etching of those icons.
VCU Brandcenter loved the concept so much, they decided to make it an annual award!
So, how would you fit a square peg into a round hole?!?