Recently WORK Labs was given the opportunity to work on TV spots for Ortho On Call, a walk-in urgent care clinic designed specifically to treat acute orthopaedic-related injuries and conditions. Our message, "You can't plan your next accident, but you can plan where you're going to go when it happens". What better way to demonstrate how to handle an unplanned incident than with improv? With only cue cards to give the actors the accident scenarios, we called "action" and let their creative minds go. With the help of these great actors, WORK Labs was able to create 13 separate 30 second commercials for Ortho On Call; proof that you do not need high production, and in turn, a high dollar amount, when you have a good, simple concept. And all production dollars saved went towards media, allowing those commercials to be aired more frequently. Take a look at two of our favorites, below.
If you're a regular to this blog, then I'm sure you are well aware who WORK Labs is and what we do. For those of you checking us out for the first time, WORK Labs is a creative brand agency, specializing in advertising and rebranding for businesses large and small. But what some may not realize is that while we love bringing clients' brands to life, we also enjoy creating our own products and bringing them to market. WORK Labs has created everything from office supplies and novelty items to soaps and apparel. It's important to us to truly practice what we preach, and we do that by taking our own creative ideas and following them through from concepting to design, to production and point of sale. We've even teamed up with some our clients to help create new WORK Brand items (like Richmond Soap Studio for our WORK Soap, Dirty Soap, and OUCH Soap). Nothing is more exciting to us than thinking and creating for our clients and ourselves!
It's been far too long. We here at WORK Labs have been so busy finishing up existing projects that we nearly forgot to tell you about the best parts! So while continuing the hustle (because that's the way we like it) let's take a moment and give you a peek at the results of our hard-earned elbow grease. Walk with us. To start, let's look at some things for Sixty Magazine, an annual publication dedicated to the graduating students of the VCU Brandcenter, which highlights their unforgettable experiences over the past two years. Sixty includes everything from group activity photos from softball games and prom, to articles from the professors sharing letters of encouragement and advice. WORK Labs has been fortunate enough to be a part of the 2014 publication and we couldn't have been happier to be invited to participate again in 2015.
This year's theme is a call to action: "You Are Here". After two grueling years of preparation, study, and hard work, you are ready to start your career. Your future. Now get out there and be somebody!
Our client Release Reels is now officially Truth Reels. I believe the owner, Wes Seigler explained it best:
Another company in the marine industry legally challenged our Release Reels Trademark. After reviewing the pros and cons of fighting this challenge, we quickly realized we wanted to grow to be much more than just a fishing reel company and our current space was cluttered with many other similar name brands. So we took this opportunity and turned it into something that we felt truly represents not only who our founder is, but the philosophy of our company as well.
Truth be told:
Our word is our reputation.
We have a lifetime guarantee.
Every part is made in the USA.
We love what we do.
We love to fish.
Honestly, Truth seemed to fit.
I want to reassure everyone that nothing has changed from ownership, to warranty, to customer service. This is simply an opportunity for our little company to raise the bar to yet another level and continue to improve.
We thank all of you all for the support. Let the journey begin!
Congratulations Truth Reels! We are so very excited for you and proud to have been a part of this relaunch!
Wanted to take a moment to congratulate our very own Christopher Harris on his WORK photo being selected for the Communication Arts Photography Annual.Only 118 were selected out of 4,421 entries! We are super proud of him and feel very fortunate to be able to WORK with him. If you're not sure which picture is his, just look for the handsome, bearded gentleman with the beer in his hand ;)
Congratulations to all the winners. Here's to a job well done!
With little room to display an astounding 38,000 relics, and 350,000 printed texts from the Civil War, the Gettysburg Museum was in desperate need of donations and volunteers. WORK Labs was more than happy to help raise awareness by creating multiple posters and ads to help communicate that need. It's hard to believe it's been only 152 years since the Civil War's landmark battle.
We here at WORK Labs can definitely appreciate the small business. Not only are most of our clients small business owners, but we are a small business as well. So here's to starting small and dreaming big!
Many thanks to the wonderful folks at AIGA for a lovely evening with lovely people Friday night at their Grade 8 Award Ceremony. Honored to take home quite a few Certificates of Merit for Ouch Soap (packaging and illustration), WORK Soap, Richmond Soap Studio, Sixty Magazine, Downtowne Grille Website, WORK Thinking Cap, WORK Garage Sale and WORK Coffee.Looking forward to seeing what the new year brings!
Head over to our WORK General Store (http://workgeneralstore.com/) to take advantage of our 20% off sale for all XXL WORK T-Shirts! We know you've worked hard, you've earned it!
Ever feel as though you were just not cut out for the job you are in? As though there was a career out there with your name on it, you just needed a little help finding it? SnagAJob is a company that does just that. They help individuals find the right job and help employers find the best employees. WORK Labs was honored to have the opportunity to convey that message in these commercials below.Here's to finding your dream job!
As awards season is fast approaching, we thought it only fitting that our brand of the week focus on book covers done for the One Show. While the first cover shows the actual award (the infamous gold pencil) being spray painted, the second was designed with theft prevention in mind. Seeing as how the One Show Annual publication is quite a coveted thing, we thought disguising it in a reversible Giant Encyclopedia of Spores cover may help deter would be theives. I personally think anyone who's anyone would love to have a beautifully illustrated book on spores, but by all means, take a look and judge for yourself.
This week we take a look back at invitations done by yours truly for Richmond Rising. Below are invites for the social club in the theme of the infamous Ouija board, a mummy, and Mad Men, just to name a few. The tiniest of details can make the difference between a get-together and an all-out celebration. If these fellas put as much effort into the actual events as they did their invitations, then it's safe to assume that Richmond Rising knew how to throw one hell of a party.
Today our Brand of the Week is our very own WORK Labs Hat. While we no longer sell them on our site, worklabs.com, we recently had a gentleman inquire about purchasing one for his friend, Marc. Turns out Marc had worn his current WORK Labs hat out! Well we dug through our supply room and managed to find one we could send him. In return for our efforts, he sent us some wonderful photos of him (and his beautiful baby) sporting his hat all over the country including the Hoover Dam, Charleston, and the Outer Banks. It even made an appearance at Halloween! Now we advertised our WORK Hat as two hats for the price of one, having a work mode and a play mode. Judging from these great pictures, it looks as though Marc used his for mostly play. We hope Marc gets just as much use out of this new hat as he did the old!
Lately on wehaveablogtoo.com, we've been posting some of WORK Labs' past projects. But today we'd like to focus on the present. This little gem is hot off the press and up for sale on our site http://workgeneralstore.com/ . Now don't get too excited, we are not selling moonshine. Why, that would be downright illegal! But you can't deny the "wow factor" of these two sided labels printed with thermography (a technique which relies on heat to create the letters) giving the print a glossy and raised effect.
We hope you like the labels. What you put in the bottles, well that's none of our business...unless you’d like it to be. WORK Labs is always happy to discuss partnering up with you for a spirits brand!
January 26, 2015 - Week two
Each week WORK Labs will feature on Wehaveablogtoo.com some of our past WORK for some of our favorite Brands. We welcome feedback and any reposting of our work would be greatly appreciated. Hey, we need the exposure. We don’t enter many award shows and many of our clients may not have the largest of media buys.
Kendall Jackson had a unique situation when it came to their Ad buys. Often it was on very short notice and was paired with an event. One occasion may be tied to a music festival in a particular city, the next may be a skiing occasion at a particular location.
As a premium wine it was important that their ads looked premium but the turn around time was making that not only impossible but was preventing them from having a campaign that hung together. Our solution was to create an ad kit that only needed a simple black plate change that could be customized for each event. Fig 1.) Goes well with _______.
Then we photographed various shots that had multiple uses. For example, plush theater seats could be used for the Ballet, Opera, or Symphony whilea record playing could be used for a particular Blues, Jazz or music festival. Here’s to problem solving.
Each week WORK Labs will feature on Wehaveablogtoo.com some of our past WORK for some of our favorite Brands. We welcome feedback and any reposting of our work would be greatly appreciated. Hey, we need the exposure. We don't enter many award shows and many of our clients may not have the largest of media buys.
Steve Berg Building and Design is all about attention to detail, the art of craftsmanship and pride in your job. He is also a friend and we wanted to honor him with work that truly separated him from the competition. We started with his hardest working tool, his sign. It’s the first thing to go up at a job site. We wanted to make sure it had more than his company's name on it, but also his commitment. So we had a Historical marker forged. It reads “On this site, skilled craftsmen and artisans are reforming and restoring a family's home. They work to high standards and exacting specifications. No detail is too small; no corners will be cut. These workers are building a monument to memories yet to be made. Inside these walls, birthdays, holidays and anniversaries will be celebrated. Years will pass and lives will be lived. And this effort will stand long after we are gone.“ Steve tells us he received more compliments while displaying that sign in one week than he had in the last thirty years!
Next was creating the identity for Steve's business, we used a simple letterpress design, reinforcing Steve's remarkable attention to detail. Notice how the copy differs from one piece to the next. Yeah, Steve we know a little something about attention to detail.
Advertising Week 2014 wrapped up in New York last week so we are bring you the latest and greatest from WORK. We have been working hard this year to craft, polish, and launch WORK retail products along with a couple other nifty tools for you to enjoy. These are just some of the many creations we are proud to call our own. Hope you dig 'em because there is more where that came from!
WHAT IT IS
WORK Soap is a vegetable-based detergent free soap that contains the exfoliating agents ground pumice and seaweed.
Treats hardworking hands by cleaning, scrubbing, and softening skin.
WHAT IT IS
OUCH Soap is a naturally antibacterial and antimicrobial, chemical/detergent free, vegan soap made with olive, rice bran, and coconut oils.
Cleans, repairs, smoothens, and protects non-tattooed skin and tattoos as instructed.
It's insurance for your tattoo that keeps it fresh 'ta death. Not to mention it supports the local maker: Richmond Soap Studio.
WHAT IT IS
Dirty Soup is an all-natural earthy scented soap made with aphrodisiacs. It can be described as having a citrus, all-spice, and vanilla bourbon smell.
Doubles as a cleaning agent and babe magnet. Ya filthy animal.
WHAT IT IS
WORK Coffee consists of 4 different blends that work around the clock: Rise&Shine (light roast),Nine To Five (medium-dark roast), Clock Out (decaf), and Night Shift (very dark roast).
Fuels the workplace by providing the perfect pick me up.
Because sometimes everyday feels like Monday.
WHAT IT IS
The Fermentation Society is a place to share handcrafted beers from home-brewers everywhere.
To learn and contribute to the ever creative evolution that is home brewing.
Great beer doesn’t just happen. Home-brewing is a labor of love.
WHAT IT IS
Quitting Time is a WORK Labs app that sounds an alarm with an ol’ factory whistle at precisely 5 o’ clock or can set it to the time you leave work.
To remind your hardworking self to call it a day.
Over-working yourself can be counter productive. The end is nigh.
In the WORKS:
WORK Brands [COMING SOON]
WHAT IT IS
The complete WORK apparel.
Enhances your WORK get-up by representing your hardworking values.
You better get you some.
WORK Garage Sale [COMING SOON]
WHAT IT IS
WORK Garage Sale is a curated liquidation of all things vintage, unique and/or random.
Provides the best selected goods that are as cool as grandpa's gadgets.
Because we are good at finding awesome and you could save time and gas just looking here.
RVA is waving a new kind of flag now acclaimed as the first out city. Considered a home for diversity and a "great place to be gay", Richmond isn't exactly untwisting a cap on a secret by coming out. Rather, VCU Brandcenter students aimed to take affirmative action.The Out RVA campaign was launched in an effort to elevate Richmond as a welcoming destination. The thinkers behind the campaign want to show you what RVA is truly about. The former Confederate capital has experienced a cultural shift in recorded history since being marked by intolerance. Now booming as a city of progression, Richmond continues to flourish with new people and fresh perspectives. Whether you're a longtime local, new transplant, member of the LGBTQ community, or a traveler, Richmond lends itself to a wide spectrum.
Perhaps Out RVA has redefined what coming out is all about. Looking at its historical roots, the phrase "coming out" has long been used in the gay community, but in a way that is less revelatory than it is about joining a new society - in this case a movement towards embracing diversity. Richmond may appear as a small blip on the radar, but it is making major roar. Hopefully this campaign will inspire other cities to come out, wherever you are.
To pick up some Out stickers, visit here.
My letter to Out RVA
Summer always seems to ring in different opportunities. A new hobby, a summer internship, or finally pinning the next destination on your hanging world map. Best of all, summer warrants time to spend with others. If there's one brand that embraces camaraderie, it is Coca-Cola. Coca-Cola has a strong grasp on the value of togetherness upholding the brand promise of happiness and sharing. Last year we saw the sharable can (Ogilvy & Mather France and Ogilvy Asia-Pacific) which split a can in half. Coca-Cola decided to go one better this summer by designing a Coke bottle that can only be opened using another bottle for a 'friendly twist' (Leo Burnett, Colombia) -a great example of smart thinking, not to mention a half Coke richer than its forerunner.
The folks here at WORK Labs understand the need for camaraderie. When the right components come together, something magical happens.
Commercial that we made for Super 8 Motels.