This week, WORK Labs would like to spotlight Lab Rat #RCD016, otherwise known as Rian. Rian is a Brand Strategist from the VCU Brandcenter. And while she may have thought she was coming here to further her education in advertising, we are the ones who are reaping the rewards. Aside from her brand strategy work for our clients, Cobble & Stone, DieHappy, and Macy's, she's also assisting us with our own projects, including the WORK site and WORK apparel. She's had several art shows for her photography, and was even hired to create the branding and web design for educational travel and immersion agency, True Immersion. www.trueimmersion.org
We've been fortunate enough to have the opportunity to work on so many wonderful projects this year, but we have to admit, one we're most excited about is our own website. Taking a few minutes here and there throughout our busy days, and with the help of some fantastic people (Think 804, we're talking to you!) , we've been able to slowly make some big changes to our site, worklabs.com. Now, we're not done yet, and poor Chris has a lot of coding still left to do, but we are coming up on the final lap, and are so excited to show off our hard work...or should I say, Chris' hard work. So hang in there. Check in with us soon, and we'll have a brand spankin' new WORK Labs sight for your viewing pleasure.
Just look at him go! Doesn't he look excited?!
WORK Labs would like to wish everyone a happy and safe July 4th weekend. But we would especially like to send good wishes to those who will be spending the holiday weekend working. These individuals will not only have to work on a day that is more commonly a vacation for everyone else, but will often have to work even harder BECAUSE it is a vacation for everyone else. From fireworks crews who will help to highlight your evening with a gorgeous light display, to restaurant workers serving up your favorite celebratory foods and drinks. To the policemen, firemen, and ER workers, ready to help you when your festivities do not go as planned, to our service men and women who never really get a day off from defending our freedom. Happy July 4th to all of you. This day could not be celebrated if it wasn't for you!
This week's spotlight focuses on our fantastic designer, Laboratory Rat # FRK2010, Frank Anderson. His quiet demeanor and stealthy ability to move around the office without anyone hearing him has earned him the nickname, Ninja. But don't let his soft-spoken and modest personality fool you, his design skills make one heck of an impact, forcing any design lover to stop and take notice!
Check out just a few of his many incredible designs below, and even more at http://fraktothefuture.
Every once and awhile, WORK Labs likes to spotlight, not our own collective work, but that of our employees. Today we are looking at Lab Rat #CRH014, otherwise known as Christopher Harris. While not at WORK, Chris likes to spend his free time scouting the perfect locations for his beautiful photography. These locations often border on being less than easy to access, to straight up illegal. But hey, that's the risk you take for art! Check out some of his work below. You can even purchase his cityscape photo here https://www.chrisrossharris.com/products/rva-sunset
Well done, Chris. Now get back to WORK!
While concepting ideas for our website, one idea led us to the Richmond SPCA for a mini photo shoot. While we don't want to give away our website ideas, we thought we'd post a couple of pictures of the adorable cats up for adoption. *We'd post more than a couple but it was their nap time, and we hated to disturb their slumber. Now I can't remember all of their names, except Vicar, because Vicar almost ended up going home with me in my purse (don't let his look of disdain fool you, he was a sweet, squishy teddy bear). But they are all darling, and definitely worth meeting if you are looking for a new friend!
Thanks so much to Abbey and the rest of the gang at SPCA for letting us come in and meet all the sweet babies!
Updating our WORK Labs website, we have been searching through our portfolio looking for just the right examples of, not just our client pieces, but our own products and creations. One collection that stuck out for me was the Oddities folder. We've put a fun twist on everything from essentials, like Daily Water, to the straight up random and quirky, like our Picnic Anywhere blanket and our Air Sample Kit...yes, AIR. Hey, I said, quirky! These concepts were not only for our own amusement, but for client projects as well. Like our Truth Reels fishing t-shirt that boasts the type and weight of the fish you've caught, or the Radio Mercury Award, created to distinguish advertising achievements of certain agencies in the radio industry. My personal favorite? The WORK Labs Stress Relief Kit. Tell me you couldn't decompress from opening a can of that!
The Director of the VCU Brandcenter challenged Cabell and WORK Labs to design an award that was to be presented to Michael Karnjanaprakon of Skillshare, to celebrate his impact on the world by being a creative problem solver. This coincides with the newly articulated purpose of the VCU Brandcenter, now in its 20th year, to develop the world’s best creative problem solvers. In concepting the award, Cabell began thinking about how to solve what seemed like a universal problem. The kind of problem that people say, “That cannot be done!” “No way!” or “Why even try?”. The Square Peg Award seemed to be the perfect name. Now the hard part, how do you get a square peg to fit in a round hole? It’s harder than you think! After sketching several directions, speaking with a few award manufacturers, and looking at acrylic molds, nothing seemed to be working the way he wanted it to. Eventually, Cabell reached out to Jason Lefton, founder of Big Secret, an amazing laser engraving studio here in Richmond. He came up with a simple solution for the stand, which is a bit of science, engineering, and optical illusion. From there he had Frank Anderson, here at WORK Labs, illustrate some incredible icons on all 6 sides of the cube. After that, it went back to Big Secret for laser etching of those icons.
VCU Brandcenter loved the concept so much, they decided to make it an annual award!
So, how would you fit a square peg into a round hole?!?
We'd like to issue an official welcome to our newest Lab Rat, Rian Chandler-Dovis. Rian comes to us from the VCU Brandcenter, where she is getting her masters in Creative Brand Management. Rian already has some impressive experience under her belt as a marketing director at VBS Mortgage, providing realtor sales and marketing support at Funkhouser Realtors, and was even the co-owner and chief marketer for Boutique Shop. Currently, Rian is assisting us with the branding of a new jewelry line. From the concepting and design of the company name and logo, to that of the name and logo of the first collection piece, Rian has been a pivotal (you'll get the pun later) member of the WORK Labs team.
So stay tuned for our reveal of this great new business, and for more of Rian's excellent contributions to WORK Labs and our clients!
We've been updating some of our pieces for award shows, clients, and our own website. Going through our posters, we thought it would be nice to show you some of our past creations. From highlighting the Richmond Ballet's The Nutcracker, to Holiday wishes from Advanced Orthopaedics, we've had so much fun concepting and photographing for these posters.We had a George Mason reenactor pose with a rubber chicken for Oh George! Tables and Taphouse, the chef of El Jefe Taqueria Garaje sit for photos with tacos and tequila, and even our own photographer's puppy was asked to model for WORK Labs' very own project, Pet Contract.
Take a look below. Which one is your favorite?
Putting a folder together for Design Media UK on some of our wine label designs. Thought we'd go ahead and share them wth you as well. First, a little bit about each label.
Meteor Wines, from the White Fences vineyard in Irvington, Virginia, was conceived after the owner of White Fences was outside in his vineyards and looked up in the night sky and saw a meteor. This brought on the tradition of late evening wine tastings held outdoors, under the night sky with telescopes. For Meteor Merlot, we designed a starry sky to run the full surface of the bottle by actually baking the label on. Metallic inks were used for the label for Meteor Moon Midnight Red, and the front of the bottle was purposely left bare but for the moon, reinforcing the vastness of the night sky as seen from the White Fences winery. Meteor Firefly's label gives the impression of multiple labels put together as a collage, but is, in reality one single die cut label. And Meteor Bright Red displays its place in the solar system in relation to White Fences. All bottles include an illustration on the back of a man holding his wine bottle up as a telescope to look at the stars.
WORK Labs also concepted designs for First Colony with the idea of a removable star on the bottle that could be used to commemorate your experience with that wine. You could have a 1 Star afternoon (i.e. one bottle of First Colony wine was enjoyed that day), or a 5 Star evening with friends (5 bottles), or a 100 Star wedding with all of your friends and family enjoying bottles of First Colony.
Had such a wonderful time at the Richmond Ad Club's PsychADelic Show this past weekend! It's always nice to visit with our friends in the Richmond Ad scene and check out the work they have been doing over the past year.This year WORK Labs was very fortunate to take home awards for some of our favorite projects. One in particular was for our client, Truth Reels. Working with them was so rewarding, being acknowledged for that work by our colleagues is just icing on the cake!
Check out those and a few other winners below.
Photography & Illustration Truth Reel Landscapes
Packaging Truth Reels
Trade Magazine Single Truth Reels
Logos & Trademarks Truth Reels
Identity System Truth Reels
Posters, Single Revenuer’s Cut - Imagine the Hiding Places
Publication Design Sixty Magazine
Self-Promotion, Single WORK Labs Holiday Card 2015
Packaging WORK Candles
Air travel isn’t always fun. The flights are more crowded and more expensive, with more fees and worse service. Airline mergers have destroyed the healthy competition that existed in the industry just a few years ago. Introducing WORK Air:
Oh and while we're at it, April Fools!
Recently WORK Labs was given the opportunity to work on TV spots for Ortho On Call, a walk-in urgent care clinic designed specifically to treat acute orthopaedic-related injuries and conditions. Our message, "You can't plan your next accident, but you can plan where you're going to go when it happens". What better way to demonstrate how to handle an unplanned incident than with improv? With only cue cards to give the actors the accident scenarios, we called "action" and let their creative minds go. With the help of these great actors, WORK Labs was able to create 13 separate 30 second commercials for Ortho On Call; proof that you do not need high production, and in turn, a high dollar amount, when you have a good, simple concept. And all production dollars saved went towards media, allowing those commercials to be aired more frequently. Take a look at two of our favorites, below.
Has it really been 2 1/2 months since we last published some of our WORK?! It can't be true! What is true is that we have been so busy, time has just flown by. One project we have been hard at work on is for Cobra Mufflers. We have had such a blast working with this company,and relaunching this brand through a multitude of facets, including: - Logos - Wraps - Ads - Packaging - Events - Identity System - Social Media
To kick off the campaign, below are some of our logos and a taste of what's to come.
We here at WORK Labs wanted to take a moment to wish you all a very merry Christmas and a happy New Year! Don't let Santa's look of exhaustion and defeat fool you, it's been a fantastic 2015 with great clients, great projects and great experiences! We hope it has been the same for you. Here's to a fantastic 2016!
Just in time for the holidays, Wooly Beast Designs has collaborated with WORK Labs to design their latest line of scented candles, The WORK Series. Seeing as how we love focusing on the "working man", it was no stretch to focus our design skills on the Lumberjack, the Barber, and the Mechanic. And we cannot wait to begin designing for the next batch of the series.This was such a rewarding project, not only for our designer and our photographer, but for the whole WORK Labs crew, as we now have these wonderfully scented candles burning brightly in our office! Check out our designs below, and check out Wooly Beast http://www.woolybeastdesigns.com/
For this week's Brand of the Week, we're doing a little "Throw Back Thursday" to 2008 for our work with Steve Berg Building + Design. WORK Labs not only designed their business cards and letterhead, but also their construction signage (a project we are particularly proud of). Using the Virginia historic marker signs as inspiration, WORK took the opportunity to present/profess their mission statement to Steve Berg's current and future clients. Steve said he received more comments in one week of displaying that signage than he had received in the previous twenty plus years of business.
On this site, skilled craftsmen and artisans are reforming and restoring a family's home. They work to high standards and exacting specifications. No detail is too small; no corners will be cut. These workers are building a monument to memories yet to be made. Inside these walls, birthdays, holidays and anniversaries will be celebrated. Years will pass and lives will be lived. And this effort will stand long after we are gone.
WORK Labs is so pleased to have had the opportunity to create the name and logo for DieHappy, a wonderful company with a positive mission. When our friend Shawn Boyer (founder of SnagAJob.com) came to us with an idea for an interactive tool that would help individuals focus on the most important aspects of their lives, teaching them how to be accountable to their goals, and ultimately helping them get the most out of life, the name DieHappy just seemed to fit perfectly. Their purpose of the app is to help the user "live more intentionally" making it easier to obtain the goals that we all too often put aside because of busy schedules and distractions. Living life to the fullest means you can die happy! Check out our logo designs below and check out the DieHappy site: http://www.diehappy.com/
WORK Labs is pleased to announce the official launch of Hearing First. Hearing First is a new initiative by the Oberkotter Foundation, a group that for the last thirty years has been assisting families of children with hearing loss by connecting them to the professionals who support them. Hearing First offers information, resources, community support, and learning experiences in a modern, digital format, helping to create even more opportunities for children who are deaf or hard of hearing. Working with The Mom Complex, WORK Labs was fortunate enough to assist in the branding of Hearing First, creating their logo and tagline, designing letterheads and business cards, as well as aiding in their brand manifesto.
It's always a pleasure to be able to do creative work, but to do creative work for a company with heart certainly gives us the warm and fuzzies!