This week we take a look back at invitations done by yours truly for Richmond Rising. Below are invites for the social club in the theme of the infamous Ouija board, a mummy, and Mad Men, just to name a few. The tiniest of details can make the difference between a get-together and an all-out celebration. If these fellas put as much effort into the actual events as they did their invitations, then it's safe to assume that Richmond Rising knew how to throw one hell of a party.
Today our Brand of the Week is our very own WORK Labs Hat. While we no longer sell them on our site, worklabs.com, we recently had a gentleman inquire about purchasing one for his friend, Marc. Turns out Marc had worn his current WORK Labs hat out! Well we dug through our supply room and managed to find one we could send him. In return for our efforts, he sent us some wonderful photos of him (and his beautiful baby) sporting his hat all over the country including the Hoover Dam, Charleston, and the Outer Banks. It even made an appearance at Halloween! Now we advertised our WORK Hat as two hats for the price of one, having a work mode and a play mode. Judging from these great pictures, it looks as though Marc used his for mostly play. We hope Marc gets just as much use out of this new hat as he did the old!
Lately on wehaveablogtoo.com, we've been posting some of WORK Labs' past projects. But today we'd like to focus on the present. This little gem is hot off the press and up for sale on our site http://workgeneralstore.com/ . Now don't get too excited, we are not selling moonshine. Why, that would be downright illegal! But you can't deny the "wow factor" of these two sided labels printed with thermography (a technique which relies on heat to create the letters) giving the print a glossy and raised effect.
We hope you like the labels. What you put in the bottles, well that's none of our business...unless you’d like it to be. WORK Labs is always happy to discuss partnering up with you for a spirits brand!
January 26, 2015 - Week two
Each week WORK Labs will feature on Wehaveablogtoo.com some of our past WORK for some of our favorite Brands. We welcome feedback and any reposting of our work would be greatly appreciated. Hey, we need the exposure. We don’t enter many award shows and many of our clients may not have the largest of media buys.
Kendall Jackson had a unique situation when it came to their Ad buys. Often it was on very short notice and was paired with an event. One occasion may be tied to a music festival in a particular city, the next may be a skiing occasion at a particular location.
As a premium wine it was important that their ads looked premium but the turn around time was making that not only impossible but was preventing them from having a campaign that hung together. Our solution was to create an ad kit that only needed a simple black plate change that could be customized for each event. Fig 1.) Goes well with _______.
Then we photographed various shots that had multiple uses. For example, plush theater seats could be used for the Ballet, Opera, or Symphony whilea record playing could be used for a particular Blues, Jazz or music festival. Here’s to problem solving.
Each week WORK Labs will feature on Wehaveablogtoo.com some of our past WORK for some of our favorite Brands. We welcome feedback and any reposting of our work would be greatly appreciated. Hey, we need the exposure. We don't enter many award shows and many of our clients may not have the largest of media buys.
Steve Berg Building and Design is all about attention to detail, the art of craftsmanship and pride in your job. He is also a friend and we wanted to honor him with work that truly separated him from the competition. We started with his hardest working tool, his sign. It’s the first thing to go up at a job site. We wanted to make sure it had more than his company's name on it, but also his commitment. So we had a Historical marker forged. It reads “On this site, skilled craftsmen and artisans are reforming and restoring a family's home. They work to high standards and exacting specifications. No detail is too small; no corners will be cut. These workers are building a monument to memories yet to be made. Inside these walls, birthdays, holidays and anniversaries will be celebrated. Years will pass and lives will be lived. And this effort will stand long after we are gone.“ Steve tells us he received more compliments while displaying that sign in one week than he had in the last thirty years!
Next was creating the identity for Steve's business, we used a simple letterpress design, reinforcing Steve's remarkable attention to detail. Notice how the copy differs from one piece to the next. Yeah, Steve we know a little something about attention to detail.
Advertising Week 2014 wrapped up in New York last week so we are bring you the latest and greatest from WORK. We have been working hard this year to craft, polish, and launch WORK retail products along with a couple other nifty tools for you to enjoy. These are just some of the many creations we are proud to call our own. Hope you dig 'em because there is more where that came from!
WHAT IT IS
WORK Soap is a vegetable-based detergent free soap that contains the exfoliating agents ground pumice and seaweed.
Treats hardworking hands by cleaning, scrubbing, and softening skin.
WHAT IT IS
OUCH Soap is a naturally antibacterial and antimicrobial, chemical/detergent free, vegan soap made with olive, rice bran, and coconut oils.
Cleans, repairs, smoothens, and protects non-tattooed skin and tattoos as instructed.
It's insurance for your tattoo that keeps it fresh 'ta death. Not to mention it supports the local maker: Richmond Soap Studio.
WHAT IT IS
Dirty Soup is an all-natural earthy scented soap made with aphrodisiacs. It can be described as having a citrus, all-spice, and vanilla bourbon smell.
Doubles as a cleaning agent and babe magnet. Ya filthy animal.
WHAT IT IS
WORK Coffee consists of 4 different blends that work around the clock: Rise&Shine (light roast),Nine To Five (medium-dark roast), Clock Out (decaf), and Night Shift (very dark roast).
Fuels the workplace by providing the perfect pick me up.
Because sometimes everyday feels like Monday.
WHAT IT IS
The Fermentation Society is a place to share handcrafted beers from home-brewers everywhere.
To learn and contribute to the ever creative evolution that is home brewing.
Great beer doesn’t just happen. Home-brewing is a labor of love.
WHAT IT IS
Quitting Time is a WORK Labs app that sounds an alarm with an ol’ factory whistle at precisely 5 o’ clock or can set it to the time you leave work.
To remind your hardworking self to call it a day.
Over-working yourself can be counter productive. The end is nigh.
In the WORKS:
WORK Brands [COMING SOON]
WHAT IT IS
The complete WORK apparel.
Enhances your WORK get-up by representing your hardworking values.
You better get you some.
WORK Garage Sale [COMING SOON]
WHAT IT IS
WORK Garage Sale is a curated liquidation of all things vintage, unique and/or random.
Provides the best selected goods that are as cool as grandpa's gadgets.
Because we are good at finding awesome and you could save time and gas just looking here.
BUT that’s not the point. The point is, Erik Marinovich, co-creator of FriendsofType.com is sending the coolest packages around the world through his Do Not Open lettering project and you should be signing up yesterday!
Why is it so cool that cat gifs aren’t today’s craze? It’s because Mr. Marinovich personalizes each bubble envelope with his tactful hand lettering work. On each envelope is the recipients name and address designed the way the talented San Francisco based designer/letterer chooses. Some swirly doodads here, some big bold letters there. The best part is that each design is one-of-a-kind. Two hundred fifty bucks will cover the cost of the original art, shipping and some major bragging rights. It takes about 4 months to receive it, but much worth the wait for a gem like this.
You can even take a Skillshare class called Style Your Letters Boldly: Hand-Addressed Envelopes to learn the steps directly from Erik via video lessons.
I'm curious to see how the mail art trend will continue. Step your game up customized mailing stickers!
RVA is waving a new kind of flag now acclaimed as the first out city. Considered a home for diversity and a "great place to be gay", Richmond isn't exactly untwisting a cap on a secret by coming out. Rather, VCU Brandcenter students aimed to take affirmative action.The Out RVA campaign was launched in an effort to elevate Richmond as a welcoming destination. The thinkers behind the campaign want to show you what RVA is truly about. The former Confederate capital has experienced a cultural shift in recorded history since being marked by intolerance. Now booming as a city of progression, Richmond continues to flourish with new people and fresh perspectives. Whether you're a longtime local, new transplant, member of the LGBTQ community, or a traveler, Richmond lends itself to a wide spectrum.
Perhaps Out RVA has redefined what coming out is all about. Looking at its historical roots, the phrase "coming out" has long been used in the gay community, but in a way that is less revelatory than it is about joining a new society - in this case a movement towards embracing diversity. Richmond may appear as a small blip on the radar, but it is making major roar. Hopefully this campaign will inspire other cities to come out, wherever you are.
To pick up some Out stickers, visit here.
My letter to Out RVA
Hailing from the small town of Ivor, Virginia is the multi-talented Daniel Crawford. He has a natural affinity for art and design having attended Governors School for the Arts in Norfolk from 1993-2003 and went onto receive his BFA in sculpture at VCU in 2007. Inspired by parents (his mother a seamstress/quilter and his father a mechanic/hunter), working with his hands is second nature and crucial in the development of Daniel’s style.
Daniel decided to traverse a new landscape by experimenting with antlers circa 2007. After seeing success in this craft, he continued to mold antlers that all the spaces deemed hip were cladding themselves with. With a niche market, he opened up an Etsy shop.
While working on both engines and embroidering machines in Richmond, Daniel knew there was a new calling for his vision. An avid gift-maker, Daniel began embroidering patches for his friends around holidays to add to his collection of goods that gave rise to The New Woodsman in 2010.
We joined Daniel at his studio in Plant Zero to chat about his journey where we also meandered and found some cookie tin banjos in the works.
How did the NW begin?
DC: I made a set of antlers out of a mold to figure out how to do it. I made that one and then I made presents for people for Christmas probably that same year. It seemed like the thing to do. I started making more of them and sold them on Etsy. There was the boom in the antler craze and a whole bunch of people started doing it. So I stopped doing it for a couple years. The Etsy thing picked up selling a few here and there, making more colors and marking them as the animal friendly faux antlers.
What type of people own your art?
DC: All kinds. I think it really depends. Speaking of antlers I’ve had people that want them to look more natural so I’ve made them using white or cream. There are others who prefer not so natural like crazy hot pink. My art has a following from people who are animal friendly as well.
How would you describe your style?
DC: It is me – whatever that means. I've had people tell me the things I make look like my personality and is expressive of who I am. It is playful, colorful, sometimes funny, and sometimes dark.
You mentioned the influence your parents have on TNW. Tell us that story. DC: I grew up in a one-stoplight town. Maybe one horse town too. My dad worked on engines and my mom did a lot of sewing and made clothes for us growing up. So I probably have a balance of both of those things.
Describe a typical day in the studio.
DC: I come in and pour a set of antlers. I probably try and cast a set at least every time I'm in here. It takes about 24 hrs to cure. I let that set and work on another embroidery or drawing or make the plaques or mount a new mold of something.
Do you have any big project in the works? What are you most excited about?
DC: I'm always working on projects. I have a good at least half dozen. I'm working on about a dozen in my mind, which is too much sometimes. I have a good list of things to embroider or make into patches or to make into something that I feel needs to exist.
Is there anyone that inspires your work?
I look at a lot of typography for making patches and embroidering catchphrases. Any music I listen to might inspire me. Maybe it is a phrase a word, or the imagery that it conjures will inspire something.
There was one that I made that said Twist of Fate that had crossed fingers. That one just came from the Bob Dylan song. I'd heard it many times. I was just driving and singing along and for some reason the question just popped in my head, wondering what is fate? It just happened in an instant. It seemed like a twist of fate. So I made it a patch.
What are you listening to these days besides Bob Dylan?
I come back and forth to that (Bob Dylan) sometimes maybe when the time is right. Lately a lot of John Fahey. He is a great guitar player and pulls melodies from allover. It's a beautiful thing and mostly instrumental. The feeling it gives me has momentum to it.
WORK Labs believes there’s a difference between your job and your work. Your job isn’t as important as your work. Elaborate?
DC: I try and make this a job. I'm more passionate about this stuff. Doing the drawings turning them into embroideries, patches, putting 'em on bags hats, whatever it is - people are really excited about it and I'm really excited about it so that works out. I repair small engines by day right now. There’ satisfaction when you fix something - and it works.
With The New Woodsman, there is a sense of accomplishment that I can actually hold and say I introduced this thing to the world. That makes me feel pretty good. It’s kind of a side effect of what I'm doing, but I'm not making it for people. I make it because I feel it needs to be made or I want to do it.
What makes you tick?
DC: What gets me going? What puts steam in your engine? Oh I like that- I need to write that down. I know that's a catchphrase. We've all heard these things before but sometimes they lead to other things. Words, phrases, lyrics - the stuff that makes you feel things - that makes me tick. If it makes me feel something, it might make someone else feel something
If you were a bobble head, what would be your catchphrase?
DC: Hmm. That changes day to day because of the list that I have. I want it to be something I can own.
How about Late for Work?
DC: A lot of these have stories behind them. If you want that story, I'm rarely late for work, whatever work is. I'm pretty punctual about most things. Late for Work happened when I was biking home and one of my friends zoomed passed going to work and he hollers, "Late for Work", and I said Huh I'm gonna make that. That sort of became an icon for The New Woodsman because I’ve had a lot of fun putting it on things. Maybe Hold Your Horses or Get a Room – my friend Herschel and I use to drop that on people.
Can you tell us a little about your machines?
DC: It's a standard industrial commercial machine. I worked in an embroidery shop here in Richmond for about 6 years, putting out monogram bath towels, baby burp cloths, and all that stuff. When I started making my own designs, I got my own machine and started sewing stuff myself.
What’s your long term goal?
DC: I wish I knew what that was. Everything kind of happened naturally and I think hopefully it will continue to happen that way. I'm definitely not trying to mass-produce. I'm always trying to make something new. That’s why I have a couple of projects always going on. The antlers need to be something more than antlers on a wall for sure. I’ve started to do that with the chandeliers, which is a good way to go. I'm always trying to branch out into other ways to expand whatever the new woodsman is whatever that aesthetic is- maybe jewelry other wall pieces such as the fox jaw and deer teeth I’ve been messing with.
Cookie Tin Banjo?! Spill.
DC: I've made a few of them they’ve gotten progressively better – more like instruments, and more playable. The banjo has always had this weird calling for me. But to make them to sell them is something different. I'm gonna make this thing, go backpack somewhere with it and put cookies in it.
3 questions we ask: who are you, what do you do, and why does it matter?
DC: Who am I? I'm trying to figure that out. I have a little problem with calling myself The New Woodsman. I live in the city. Yeah I grew up in sort of the woods. I don’t live in the mountains. Maybe I have a beard from time to time. I think of it more as the aesthetic.
I make good things, nice things. Almost all of the things I do are kind of a self-portrait. But why does it matter? Maybe it’s an outlet for just me and to have people excited about it or into it too. To want to be a part of it is a huge plus so I'm okay with that. Why it matters in the grand scheme of the world…the universe?? Eh, I’ll leave something behind I suppose.
WORK Labs is proud to feature Sir Daniel Crawford as the first WORK Folk. You earned it, Daniel!
Summer always seems to ring in different opportunities. A new hobby, a summer internship, or finally pinning the next destination on your hanging world map. Best of all, summer warrants time to spend with others. If there's one brand that embraces camaraderie, it is Coca-Cola. Coca-Cola has a strong grasp on the value of togetherness upholding the brand promise of happiness and sharing. Last year we saw the sharable can (Ogilvy & Mather France and Ogilvy Asia-Pacific) which split a can in half. Coca-Cola decided to go one better this summer by designing a Coke bottle that can only be opened using another bottle for a 'friendly twist' (Leo Burnett, Colombia) -a great example of smart thinking, not to mention a half Coke richer than its forerunner.
The folks here at WORK Labs understand the need for camaraderie. When the right components come together, something magical happens.