Last Friday we celebrated the Advertising Club of Richmond’s Ad Show. As always, we look forward to this night, not just for recognition for our hard work over the past year but to connect with other folks in the industry (many of whom helped us with these particular projects as freelancers and contractors). It’s also a wonderful opportunity to celebrate our good fortune when it comes to our fantastic clients and the privilege to do what we are passionate about for them.
You see, awards are wonderful, no doubt, but it’s that comradery between those contractors and the clients who trusted in us in the first place that make this night truly special.
Creative is a hard commodity to pay for. A client is dropping a good chunk of change on something they can’t really see yet. There’s a lot of trust that goes into that relationship as the payoff can take weeks or even years to reveal itself. In turn, teaming up with freelancers who go the distance with us, trusting our vision and giving us their best only comes from a relationship built on mutual respect and admiration. Receiving these accolades and positive feedback from our peers lets us know we were on the right track, and that our clients were justified in trusting us.
Many thanks to the Advertising Club of Richmond, the judges, our WORK Friends (Pete Humes, Adam Ewing, Steve Covert, Ty Williams, Rian Chandler-Dovis, Eric Boyd, Scott Wichmann to name a few), and our wonderful clients for making it possible for us to create work we love with people we like in a place we want to be!