For a very significant and very lucrative group of parents, the current concept of parenthood feels alienating. Many women don’t connect with the stereotypical notion of “motherhood.” These women don’t want to surrender their careers, social lives, bodies or concept of self.
No brand on the market owns this experience of family. No one’s creating a long-term connection to a family brand. No one interacts with parents using wit and intelligence. This is especially true with savvy, urban parents with the greatest share of disposable income.
Family Inc. uses creativity and ingenuity to help you run your family like a (successful!) business. For example, Family Inc. gives you the tools you need to turn the family dinner into The Family Board Meeting. Here’s your family’s chance to heap praise, air grievances and help shape the course of the family’s future.